Uusimmat viitteet

  • The Value of Intellectual Property Rights in Brand Management 

    Hirsilä, Lauri (Jyväskylän ammattikorkeakoulu, 2017)
    The value of intellectual property as a company asset is a crucial part of brand management. The objective of the thesis was to explore the value of intellectual property in brand management. The global level of counterfeited ...
  • Online Video as a Marketing Tool : A quantitative survey on video marketing habits 

    Boman, Kalle; Raijonkari, Kalle (Jyväskylän ammattikorkeakoulu, 2017)
    The rapid development of high-speed mobile networks and mobile device technology have led to an immense growth of online video content. As consumers spend more and more time with online video, marketing of goods and services ...
  • Marketing of the Official Music Charts in the Nordic Countries : How social media could improve the marketing of the charts? 

    Heikkilä, Tiia (Jyväskylän ammattikorkeakoulu, 2016)
    The official music charts in Nordic countries produce accurate data weekly and annually of music sales nationally. The data charts produce is important to the labels and the music industry in general. For example, the ...
  • The Artist Entrepreneur : Combining Management and Performance Skills in the Production of an Opera Project 

    Losier, Emili (Jyväskylän ammattikorkeakoulu, 2016)
    This project based report outlines and evaluates the entire implementation of an opera project, in order to identify strengths and weaknesses found in the project manager, who was also an opera singer performing in the ...
  • Identifying the Brand : Case: Helsinki Comics Festival 

    Koponen, Petra (Jyväskylän ammattikorkeakoulu, 2016)
    Branding has been crucial for successful businesses for a long time now and during the past decade the non-profit sector has slowly started to recognize the importance of creating and maintaining a brand as well. It might ...
  • YouTube as a Business : My Suomi Finland's Channel 

    Islas Garcia, Tania Lorena (Jyväskylän ammattikorkeakoulu, 2016)
    The reason for the thesis was to comprehend the variables and methodologies that make a YouTube video grow on the web. YouTube is the second biggest search engine in the world and video sharing has become the most important ...
  • Benchmarking Nordic Music Export Operations 

    Koponen, Arto (Jyväskylän ammattikorkeakoulu, 2016)
    Increasing export is necessary for companies and organizations in order to make profit in more globalized business environment. The field of exporting is also ever changing, especially regarding music exporting. The aim ...
  • Moms behind screens : Internet commenting and its effect on content creation 

    Kinnunen;Kinnunen Henni, Henni (Jyväskylän ammattikorkeakoulu, 2015)
    Computer-mediated communication and the fast development of the Internet and tech- nology have encouraged people to start to create online content available for the general public. Personal blogs and “internet-diaries” ...
  • Marketing practices and attitudes of unsigned bands in Finland 

    Kämäräinen, Jesse (Jyväskylän ammattikorkeakoulu, 2015)
    In the wake of the digital media, social media and streaming platforms, the music business has undergone a drastic change in both how people consume music and how artists and labels operate on a daily basis. The industry ...
  • Is on-demand streaming the future of the music industry? 

    Schnitzlbaumer, Anna (Jyväskylän ammattikorkeakoulu, 2015)
    Ever since the rise of the digital age, the music industry has been compelled to change and adapt a number of its business model in order to allow for its technical advances. Digital downloads are the norm nowadays, with ...
  • The Finance and Promotion of Documentary Films : Case Because of Who I Am 

    Nazarova, Daria (Jyväskylän ammattikorkeakoulu, 2015)
    The bachelor thesis gives an overview on financing paths available for German filmmakers. The thesis was conducted by “Supermarket Medien GmbH” in the form of project development. The main goals of the work were to define ...
  • Animatricks Film Festival 2015 : A Marketing Plan 

    Nilivaara, Emmi (Jyväskylän ammattikorkeakoulu, 2015)
    The goal of the bachelor’s thesis was to create an efficient and implementable marketing plan for the Animatricks Film Festival 2015. The Animatricks Film Festival is an annual animation-related festival held in Helsinki, ...
  • DIY Social Media Marketing : - a tutorial for Newcomers 

    Möller, Eileen (Jyväskylän ammattikorkeakoulu, 2015)
    Abstract The thesis focused on different social media platforms, such as Facebook, Twitter, YouTube, Pinterest, Tumblr, Instagram as well as other newer platforms and on how to use them properly concerning music ...
  • Music Consumption and Publishing in Todays Music Industry : Music publishing for an independent record label 

    Pienimäki, Kristian (Jyväskylän ammattikorkeakoulu, 2015)
    For the last two decades the changes in music technology and music consumption have affected music publishing as well as its viability. Much due to music digitalization and the overall decline in physical sales, the music ...
  • Twitch and professional gaming : Playing video games as a career 

    Ottelin, Teo (Jyväskylän ammattikorkeakoulu, 2015)
    Streaming is a new trend in the world of video gaming that can make the dream of many video gamer become reality: making money by playing games. Streaming makes it possible to broadcast gameplay in real-time for everyone ...

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