Uusimmat viitteet

  • Developing rural tourism business in Nepal : Case study of Mustang district, Nepal 

    Kharel, Shekhar (Centria-ammattikorkeakoulu, 2017)
    Nepal, the land of mesmerizing cultural diversity and full of natural beauty is still in developing phase. The main aim of this thesis was to identify the major problems of the rural tourism of Nepal and demonstrate the ...
  • CUSTOMER SATISFACTION AND LOYALTY IN A FINANCIAL INSTITUTION 

    Mankem, Relindis (Centria-ammattikorkeakoulu, 2017)
    The purpose of this thesis is to examine the correlations between customer satisfaction and customer loyalty. “Customers became a center for all banking activities due to increased competition for greater market share. ...
  • MARKETING PLAN FOR HIEKKASÄRKÄT GOLF OY : A plan to get more people involved 

    Liias, Jani (Centria-ammattikorkeakoulu, 2016)
    The aim of this thesis was to provide Hiekkasärkät Golf Oy with a marketing plan, which could be used to attract more customers to give golf a try. The main focus of the thesis was aimed to marketing golf to children in ...
  • WEBSITE AS A MARKETING COMMUNICATION TOOL 

    Owoyele, Samson (Centria-ammattikorkeakoulu, 2017)
    This study explores the role that contents, visual elements and aesthetics plays in the use of university websites as a marketing communication tool. The focus of this study is on establishing if visual content and aesthetics ...
  • STARTING AND RUNNING A BUSINESS IN FINLAND. : A case study 

    Peltokangas, Tiina (Centria-ammattikorkeakoulu, 2017)
    This thesis follows the starting process of a beer and drink bar in a medium sized town in Finland, and analyses the process after four years of operations. The end goal was to provide tips and instructions for new ...
  • STRATEGIC HUMAN RESOURCE MANAGEMENT : A Cross-Cultural Managerial Approach 

    Anyangwe, Xavier (Centria-ammattikorkeakoulu, 2017)
    The goal of the thesis was to examine the impact of the concepts of culture, human resource management and strategic human resource management. A man without a culture is like a man with no identity, so the identity of ...
  • THE DEVELOPMENT OF E-COMMERCE IN EUROPE 

    Xiao , Ziyan (Centria-ammattikorkeakoulu, 2017)
    E-commerce provides an immediate global marketplace and business transactions, which can occur seamlessly and very quickly from opposite sides of the world. From a regional perspective, the European region has become the ...
  • MULTINATIONAL CORPORATIONS AND EU ECONOMIC INTEGRATION 

    Jin, HuiLan (Centria-ammattikorkeakoulu, 2017)
    With the development of multinational corporations and the continuous improvement of their status, their influence on world economy and politics is more extensive and profound. In the process of the European Economic ...
  • CUSTOMER RELATIONSHIP MANAGEMENT : case study Coca-Cola Company 

    Ling, Xiaojing (Centria-ammattikorkeakoulu, 2017)
    The Coca-Cola Company is an American multinational beverage corporation, a manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups with its headquarter in Atlanta, Georgia. This thesis is aimed ...
  • CULTURAL SIMILARITIES AND DIFFERENCES IN CONSUMER BEHAVIOUR 

    Tunkkari, Siobhan (Centria-ammattikorkeakoulu, 2017)
    The purpose of this thesis was to research the influence of culture on consumer behaviour and to determine if there are similarities and/or differences in consumer behaviour between cultures. For marketers all around the ...
  • MANAGEMENT AND MULTICULTURALISM IN COMPANIES 

    Heyman, Marie (Centria-ammattikorkeakoulu, 2017)
    The aim of this report is to give an overview of what multiculturalism is and how it influences the management in companies. To explain the advantage of the multiculturalism but also his disadvantage and the challenge that ...
  • HOW FINTECH INDUSTRY IS CHANGING THE WORLD 

    Truong, Thi (Centria-ammattikorkeakoulu, 2016)
    This thesis researched the innovative edges of the Fintech (financial technology). Fintech has been rapidly penetrating the financial markets by filling in the gaps left by the existing financial institutions and significantly ...
  • Creating an Ethical Checklist for Clothing Business : European Perspective 

    Rosenqvist, Roosa (Centria-ammattikorkeakoulu, 2017)
    The purpose of the practical thesis was to identify ethical issues related to clothing business by reviewing existing literature and other materials regarding the subject. Subsequently, the main issues were summarized and ...
  • CSR IN SUSTAINABLE ECONOMIC, ENVIRONMENTAL AND SOCIAL ASPECTS : Developing sustainability in companies that are using toxic chemicals 

    Stromberg, Annika (Centria-ammattikorkeakoulu, 2016)
    The objective of the study was to find out how companies had implemented sustainable development into their businesses, and whether they were using it as a competitive advantage in their marketing. A qualitative research ...
  • Employee Motivation and Performance 

    Obiekwe, Nduka (Centria-ammattikorkeakoulu, 2016)
    The aim of this thesis was to find out the effect of employees motivation on organization and the different type of motivations. It also obtain an understandings on what motivates an employee to work better for the overall ...

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