Building trust in e-commerce
Panula, Iiro (2017)
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Trust is important for everyday businesses, but when that business moves to in-ternet trust becomes essential for both buyer and the seller. Buyer relies on in-formation provided by the seller and makes purchase decision based on it and expects to receive desired product on time and trusts that their personal infor-mation is not misused. Seller then relies on the buyer to deliver payment on time and not to do unnecessary returns which could cause losses. Trust in online en-vironment is topic that has divided scholars in many ways, whether the term even exists, and how can it be implemented.